"Click Here Digital has been fantastic to work with! Their team is knowledgeable, responsive, and really helped us improve our marketing strategy. Arianna Landry has been super helpful, easy to talk to, and always on top of things." Click Here Digital helps automotive, legal, enterprise, and growth-focused brands drive leads, calls, and revenue with SEO, paid media, and creative, powered by ClickIQ™, our real-time marketing intelligence platform. It’s an easy win, so think about the impact of the language you’re using.

If not ‘Click here’, perhaps you’ve used ‘Learn more’ or another repetitive hyperlink phrase. We believe designers are thinkers as much as they are makers. Hit the heart on a site you want to come back to. Hit the heart while viewing any site to add it to your favorites, and everything you land on is kept in your history. The default All mode mixes art and fun. The shuffle works through every site in a category before it repeats any of them, and it remembers where it got to between visits, so every press is a fresh discovery.

Now we’ve established that “click here” hyperlinks should be avoided at all costs, what’s the best approach instead? However, if all links are simply labeled “click here” users lack context. There are several reasons why “click here” hyperlinks are best avoided. But this aspect of the user experience—the language used in hyperlinks—is commonly overlooked. For this, effective hyperlinks are as much a part of the design experience as a site’s layout or color scheme.

• Modern user-focused copywriting favours device-agnostic, action-oriented verbs like View, Download, Read, or Explore.
• This can improve the user experience, help your SEO efforts, and—most importantly—heighten the user experience.
• "One of the most helpful experiences I've ever had working with an agency. True problem solvers with a kind attitude! Had the best time working through some things. Huge shoutout and thanks to Rochelle and Mark!"
• While judgment is necessary (it depends on the context and is not always suitable for informational links) another option is to use action-oriented language.
• But this aspect of the user experience—the language used in hyperlinks—is commonly overlooked.

Their eyes are naturally drawn to visual anchors like headers, bullet points, and bold, colored hyperlink text. For users with visual impairments who rely on screen readers, navigating a document or webpage doesn’t always happen linearly from top to bottom. Here are four critical reasons why it’s time to retire the phrase for good, along with an incredibly easy fix.

Frequently asked questions

Today we’ll explore why ‘Click here’ isn’t great for our readers. Art covers generative art, optical illusions, drawing toys and creative tools that run on a canvas. You usually don’t even need to rewrite your copy; you just need to move which words are part of the hyperlink. Modern user-focused copywriting favours device-agnostic, action-oriented verbs like View, Download, Read, or Explore.

When nearly two-thirds of your audience is tapping, swiping, or using voice commands rather than “clicking” a mouse, using the word “click” makes you sound old-fashioned and out of touch. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK). The easiest way to write great links is to simply use the name of the destination page. That’s click here bad enough if you’re linking to other people, but when you’re linking to your own content? When you use “click here” for all your links, you’re removing half of the information Google uses to establish context.

The user is forced to stop, look at the words before or after the link, and piece together what they are supposed to be clicking. If a user is scanning a page and sees click here, those words carry zero information. They are forced to guess, or back out and read the entire page line-by-line just to get the context. But while it feels like a harmless, quick way to guide your readers, those two little words are secretly doing a massive disservice to your content. You can get in touch here or on LinkedIn. In the second example, the writer has linked the word that describes his relationship to the destination site.

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